Focus Group Transcription Service
Intro to focus group:
A focus group is a form of qualitative research in which a group of people are asked about their attitude towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.
Focus group transcription:
Focus group transcription is the process of converting group conversation like interviews, meeting, seminars etc, into written documents with good usage of language as well as format. Focus group transcription falls under the heading of multi-voice transcription services, which also includes round table discussions, Q & A sessions, feedback meetings and market research settings.
Focus group transcription services are predominantly used by universities, charities, and NHS Trusts and research bodies. Analogue cassettes and digital recorders are used for focus group transcription covering a multitude of disciplines including medical and specialist based discussions.
Benefits of Focus group transcription:
? Focus group transcription is generally used in the business and medical field for planning, marketing, or evolution. It helps to improve the product or services of the organizations.
? Focus group is an important tool for acquiring feedback regarding new products, as well as various topics.
? Focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public.
? This can provide invaluable information about the potential market acceptance of the product.